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Thursday, June 23 • 12:45pm - 1:15pm
If You Build It, They Will Come: Developing a Digital Audience for the Insurance Industry

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Most—if not all—Americans are skeptical about insurance companies. So, two years ago PolicyGenius set out to build trust for insurers by providing insurance education and decision support tools to customers during their research process  -  so they could define their insurance needs based on individual financial and personal situation. By offering a transparent look at how an insurance policy works and unbiased advice through the shopping process, PolicyGenius hopes to change the way consumers shop for insurance. But shifting the insurance industry to think like today’s digital consumer didn’t come without its challenges. During this fireside chat, Francois de Lame, co-founder of PolicyGenius, will discuss reshaping the face of the insurance industry, working in highly regulated markets, identifying and leveraging untapped audiences, and how to draw customers into financial discussions and decisions.

Speakers

Thursday June 23, 2016 12:45pm - 1:15pm
Untitled Supper Club 111 W Kinzie St, Chicago, IL 60654